fbpx

Online Master of Arts in Strategic Communication and Leadership

Strategic communication within a business environment has never been more important than now.

This program is designed to hone your communication skills and set you up for ongoing success, no matter your industry.

Fully online and designed for the working professional, Ashland University’s Master of Arts in Strategic Communication and Leadership (MASCL) program is one of the most innovative programs nationwide. This program was designed to develop critical thinking skills for business and community leaders and teaching you how to communicate world-changing ideas in ways that create an enormous impact both locally and globally. You’ll have the opportunity to take your existing skills and develop the tools needed to change lives and reorient entire industries.

Request Information

Loading...

Master of Arts in Strategic Communication and Leadership

Refine Your Communication Skills Across All Industries

Communicating well is challenging. Even the best speakers, authors and business leaders will admit this fact, if they’re being honest. Taking big ideas and complex concepts and distilling them down into consumable, easily digested lines of information requires both proven techniques and practice. That’s what this program is all about. Taking the threads of your existing communication skills and spinning them into golden clarity.

This degree is designed for those looking to enter or advance in careers like internal and external directors of communication, community liaisons, training and development officers, risk and crisis communication managers and PR coordinator, as well as those who desire to lead their organizations with stronger communication strategies.

In-Demand Communication Skills

Corporate and strategic communication has become one of the fastest growing areas in Communication Studies due to the current high demand for skilled communication professionals. Ashland University’s MASCL program is a fast-paced, intensive degree that provides you with opportunities to work with real clients on strategic communication problems and projects to ensure a successful career.

The MASCL program is 100% online and asynchronous, which affords you the flexibility to meet your deadlines throughout the week at times that fit your schedule, while getting as much individualized attention as you need from our expert faculty.

Request Information
Apply Now

Graduates of this program have gone on to the following careers:

Campaign Director  
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Training & Development Coordinator
Plan, develop, and provide training and staff development programs, using knowledge of the effectiveness of methods such as classroom training, demonstrations, on-the-job training, meetings, conferences, and workshops.

Public Relations Director 
Engage in promoting or creating an intended public image for individuals, groups, or organizations. Public Relations Directors can also respond to requests for information from the media or designate an appropriate spokesperson or information source.

Campaign Director  
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Training & Development Coordinator
Plan, develop, and provide training and staff development programs, using knowledge of the effectiveness of methods such as classroom training, demonstrations, on-the-job training, meetings, conferences, and workshops.

Public Relations Director 
Engage in promoting or creating an intended public image for individuals, groups, or organizations. Public Relations Directors can also respond to requests for information from the media or designate an appropriate spokesperson or information source.

Benefits of the MASCL Program

Benefits of the MASCL Program

Flexible and Fully Online
Flexibility from this 100% online degree program that allows you to learn at your own pace, within the constraints of your professional and family life.
Flexibility from this 100% online degree program that allows you to learn at your own pace, within the constraints of your professional and family life.
Expert Instruction
You will gain strategic experience in public relations and health and risk communication for a variety of skills applicable to numerous careers.
You will gain strategic experience in public relations and health and risk communication for a variety of skills applicable to numerous careers.
Accent on the Individual
Our faculty is committed to individualization and will come alongside you as a mentor as our “Accent on the Individual” is lived out.
Our faculty is committed to individualization and will come alongside you as a mentor as our “Accent on the Individual” is lived out.
Quick Completion
Through this program, you will benefit from a dynamic balance of communication theory, research, and application for a well-rounded education and graduate in as little as 18 months with this 30 credit hour program.
Through this program, you will benefit from a dynamic balance of communication theory, research, and application for a well-rounded education and graduate in as little as 18 months with this 30 credit hour program.
Previous
Next

What to Expect from the Master of Arts in Strategic Communication and Leadership

  • A program that is individualized and fully customizable to your needs and goals.
  • A growing focus on corporate responsibility, public safety and preparedness has led to a need for competent communication skills and the growth of Strategic Communication and Leadership.
  • A curriculum with a strong focus on health and safety, public relations and strategic communication sectors.
  • Development of communication-intensive skills that reflect equity and justice and are adaptable to ever changing communication landscapes.
  • Opportunity to engage and contribute to the discourse of communication-related issues regarding strategic communication, health care and risks that are being deliberated at local, national and international levels.
Request Information
Apply Now

About Ashland University

Founded in 1878, Ashland University continues to have a rich tradition as a private, comprehensive institution preparing students for exciting, impactful professions and careers. Your success is our goal, not just while you are a student but for the rest of your life as a member of the Eagle family.

We place a great emphasis on the importance of each member of our community. The phrase “Accent on the Individual ” has been our motto for many years and characterizes well the nature and content of both the online and campus environment.

Request Information
Apply Now

We promise to teach you how to think, not what to think. We promise to work with you to create an individualized plan for your future, and we promise you an affordable education. We promise you will be guided by mentors invested in you as an individual. They will, within a diverse community of respect, design personalized transformative experiences to develop you as a person who works, serves and leads with integrity. And we promise you a lifelong commitment as we continue to help you discern your life calling and make a positive impact on your family, community and the world at large.

Discover Your Promise
As a member of a PR team assigned to be together in our COM 590 class, I felt that we had a great experience creating our campaign proposal. We felt that we could continue with it as a real campaign. Our professor felt good about it and even gave us the needed feedback on our final proposal (our big end-of-semester assignment—and we got an A on the assignment!) that we feel completely ready to take it to the next level. Our client is more than excited that we are going to carry out the proposed campaign as an internship. Thank you, and thanks to AU for making the MASCL program such a professional and learning experience!
Mark Geslison
Within the graduate program, I took a course centered around creating a PR campaign for a local company. I found it extremely interesting to learn how to create the campaign and tailor it towards the specific company. I enjoyed collaborating with the company and merging our ideas as one to create the best outcome for them. I think it allowed for me to increase my creative ability while also using that in a professional way.
Marissa Latone
Previous
Next

Take the Next Step Towards Your Future

Request Information
Apply Now

401 College Ave.
Ashland, OH 44805

419-289-5738 |

800-882-1548

Ashland University is an Equal Opportunity/Equal Access Institution

Copyright 2023 |

Privacy Policy